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Casa Tacos
Bringing to Life a Brand Vision with Operational Strategy:
Orange County
Casa Taco set out to create an inviting and authentic al carbon taqueria experience, blending smokey mesquite flavors with a bold, approachable brand. To support their launch, we provided a full suite of branding, operational, and digital solutions that helped shape their identity, optimize their workflow, and position them for long-term success.
Branding & Identity Development:
Designed a bold and vibrant logo that reflects Casa Taco’s energetic and authentic Mexican roots.
Developed a cohesive brand aesthetic, including color palettes, typography, and visual guidelines.
Website Design & Digital Presence
Created a custom website that showcases their menu, story, and ordering options in a user-friendly format.
Integrated online ordering & digital menus to enhance customer accessibility.
Menu Development & Cost Optimization:
Designed and structured their menu for a streamlined guest experience, balancing variety with operational efficiency.
Developed a “Taco Calculator”, a proprietary tool that helps Casa Taco calculate food costs and margins to optimize profitability.
Operational Strategy & Workflow Support:
Assisted in refining their kitchen workflow and ingredient sourcing, ensuring efficiency in high-volume service.
Provided guidance on pricing strategy, balancing affordability with profitability.
Consulted on restaurant construction layout, advising on optimal placement of kitchen equipment, prep stations, and customer interaction points to enhance workflow efficiency.
Recommended essential kitchen equipment tailored to their menu and operational needs.
