Epaa! is Emotion

Epaa! Empanadas was created with a vision to deliver high-quality, convenient, and flavorful empandas to introduce to American cousine. From branding to production, we developed every element needed to establish a strong foundation for both businesses, setting them up for long-term growth in retail, wholesale, and direct-to-consumer markets.

Branding & Identity:
Developed a bold, high-energy brand identity that reflects emotion.
Designed the logo, color palette, and packaging, ensuring eye-catching visuals across all touchpoints.
Created a website for online ordering, brand storytelling, and customer engagement.

Retail & Wholesale Expansion:
Structured a wholesale program with tiered pricing for retailers and catering.
Designed menus, signage, and point-of-sale materials to enhance the customer experience.
Established partnerships, including a key retail collaboration with Tea Monks to introduce Epaa! Empanadas to new markets.

Operational & Equipment Strategy:
Developed a simplified baking process to make it easy for retailers to prepare and sell empanadas.
Provided oven leasing solutions, making it easier for partners to carry the product.
Assisted in mobile catering unit development with the Epaa! Go Cart for on-the-go sales and event catering.

Marketing & Community Engagement:
Launched a Google ad campaign to promote delivery and pickup at multiple locations.
Hosted events, including a grand opening with live music and a BBQ, to build brand awareness.